Your plastic shipping pallets cover thousands of kilometres, multiple countries and an immeasurable number of people. They are the perfect way to get your brand recognised worldwide, without having to launch a global advertising campaign.
Why is brand recognition important?
Every product you send out into the world is an opportunity to represent your business.
Whatever your business, branding matters. A consumer forms an opinion about a business based on every single interaction and point of contact. It's not just about making sure your employees look the part or your emails are professional. Every product you send out into the world is an opportunity to represent your business the way you want to be seen.
Your customers buy into your brand on the basis of what they think your brand stands for. When you design and distribute marketing materials, you are creating something that inspires consumers to think of your company as a credible, professional and reliable organisation. Poorly designed merchandise will make you look like you can't manage even the smallest of tasks well.
The benefits of branding your pallets
Where branding in the shipping chain really saves you dollars, is in its ability to deliver messages for you.
- Expand the reach of your brand: Instead of trying to spread expensive marketing campaigns across multiple countries, let your shipping pallets speak for you. Embossing your logo on high-quality plastic pallets means every person in the supply chain will come across your branding, increasing your consumer touch points. Even the workers loading your products onto pallet racks build up an awareness of your brand.
- Reinforce your brand promises: Your products are ultimately going arrive at your target audience. Whatever your marketing message promise, your branded pallets can go a long way to proving it. Imagine your shipment arrives a day ahead of when you promised – your logo becomes synonymous with reliability which makes you stand out over your competitors.
- Reduce loss: On a practical level, branding your plastic pallets means they are easily identifiable as yours. With so many pallets being shipped every day, getting them back to the right person can get complicated. Clearly displaying your brand means your pallets should work their way back to you without complication and allow you to recycle them.
Eco Pallets' branding solutions include silk screening and embossing and are available on any order. To ensure you company's brand is as far-reaching as your pallets, get in touch with our team today to find out more about our range of products.